Released on: October 15, 2008, 2:35 pm

Press Release Author: ICONICS

Industry: Software

Press Release Summary: Customized Solution Provides Needed Data for Site-based KPIs
and Decision Making

Press Release Body: FOXBOROUGH, MA - October 15, 2008 - Today, ICONICS, a 2008
Microsoft Gold Certified Partner of the Year and provider of Web-enabled, OPC-based,
HMI/SCADA Visualization and Manufacturing Intelligence software for Microsoft
Windows(r) operating systems, announced its new Facility Analytics(tm) facility-based
analytical tool.

Facility Analytics is part of the ICONICS BizViz(tm) Analytics family of software and
provides a set of pre-configured, out-of-the-box reports and data mining tools to
assist facility managers in decision-making. The new analytical offering will work
best when combined with ICONICS' new FacilityWorX(tm) facility-based visualization and
control solution.

Such analytical reports can focus on reducing costs, optimizing load factors,
decreasing fault response times or achieving overall better efficiency. Data can be
provided throughout a facility from various systems and devices including standard
environmental control, building automation systems (BAS), power/energy management,
backup power/UPS/power generation, chillers, boiler/furnaces, security/access
control/video, and fire alarms, just to name a few.

"Facility Analytics offers actionable intelligence that helps customers make better
decisions for the future," said Russ Agrusa, President and CEO of ICONICS. "This
information will allow users to reduce energy consumption, aggregate and summarize
energy usage by location, and forecast energy costs over time. Facility managers
have been waiting for a tool that will help provide detailed insight into how their
facility truly functions."

Due to the skyrocketing costs of energy, the need for such a solution has never been
greater. Facility Analytics helps companies to become more "green" and reduce their
overall carbon footprint through optimizations made to energy consumption. It can
also assist companies in meeting LEED (Leadership in Energy and Environmental
Design) standards for the operation of green buildings.

"Facility Managers require additional analytical and reporting tools to assist them
in making critical decisions that can have major repercussions on both managing
energy costs as well as monitoring and controlling security," said Craig Resnick,
Research Director at ARC Advisory Group. "For these analytical tools to be most
effective, they must have the capability to analyze the multiple sources of data
that are required to help run an entire facility as well as to embrace a high level
of collaboration between systems that combine visualization, alarm management,
scheduling, reporting and analysis. Facility Analytics appears to meet this
collaboration capability objective, especially when leveraged with FacilityWorX and
other ICONICS software solutions."

ICONICS solutions are widely recognized in the industrial automation software
marketplace. Used in a wide variety of applications worldwide, ICONICS' GENESIS64(tm),
BizViz and GENESIS32(tm) products are recognized for their graphical capabilities and
seamless integration with Microsoft operating systems and applications, bridging
information from "the shop floor to the top floor."

ICONICS has provided award-winning industrial automation and Manufacturing
Intelligence software for over 22 years, successfully deploying more than 225,000
solutions worldwide.

ICONICS Background Information
Founded in 1986, ICONICS is a leader in the development of Web-enabled industrial
automation and manufacturing intelligence software for Microsoft(r) Windows(r) operating
systems. Offering the industry's only suite of fully-integrated OPC-based components
and products, GENESIS32(tm) Enterprise Edition is available for Windows XP, XP
Professional x64, Windows 2000, Microsoft Windows Server 2003 and Windows Server
2003 x64. Pocket GENESIS(tm) for Windows CE and Pocket PC was built from the ground up
based on ICONICS' OPC-To-The-Core(tm) framework. BizViz(tm) is a suite of manufacturing
and business intelligence products, which bridge the gap between manufacturing and
corporate business information systems. BizViz is designed around Microsoft .NET
technology and Microsoft SharePoint Services.. ICONICS also offers a complete set of
Plug and Play automation components, including best-in-class OPC ActiveX(r) Controls,
OPC Toolkit, Human Machine Interface (HMI), Microsoft SQL Server(r)-based data
logging, Multimedia Alarming, and Supervisory Control and Data Acquisition (SCADA)
products. ICONICS is a Microsoft Gold Certified partner represented in over 60
countries, and has more than 225,000 product installations worldwide.

(c) 2008 ICONICS, Inc. All rights reserved. Specifications are subject to change
without notice. GENESIS64, GENESIS32, Pocket GENESIS, BizViz and their respective
modules, OPC-To-The-Core, and Visualize Your Enterprise are trademarks of ICONICS
Inc. Other product and company names mentioned herein may be trademarks of their
respective owners.



Web Site:
http://www.iconics.com/news/press_release_display.asp?Release=081015%5FFacility%2DAnalytics%2Ehtm


Contact Details: Tim Donaldson
Director of Marketing
ICONICS
100 Foxborough Blvd.
Foxborough, MA 02035
phone: 508-543-8600
fax: 508-543-1503
timd@iconics.com